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Teleconference Recordings

Each month, publishing and digital advertising sales expert Ernest F. Oriente of PowerHour and Jedd Gould, CEO of MediaBids.com, meet for a free teleseminar that includes publishing companies and their advertising sales teams with a focus on more ad sales in print, more website ads plus E-newsletter ads, offered as bundled media solutions.

September 2020:

The September discussion focused on: Ad Sales, For The 2021 Budget Window?

  1. What data and advertising trends have we been tracking this summer? What have we learned from these trends, that will help you and your advertising sales team, forecast your ad sales between now and the end of this year?

  2. What are the 19 most important questions to be asking, tied to your sales and marketing strategies---as a bridge between now and the end of the year?

  3. The upcoming 2021 budget selling window, what opportunities are you focused on?

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All Teleconference Recordings

July 2020 Covid-19 Phase 2, Montreal or Milan, Which Way Are The Media Winds Blowing?
June 2020 Covid-19 Phase 2, Tied To Your Ad Sales Shift?
March 2020 Part 2, Print Ads + Your Value Audience = Unmatched Ad Results
February 2020 Part 1, Print Ads + Your Value Audience = Unmatched Ad Results
January 2020 B.A.T.S = Media/Ad Secret Sauce?
November 2019 Smart Ways To Tie Your Media Ad Sales Team Into Community Outreach Events
October 2019 Linking Your Media Brand To Profitability
September 2019 Physicians Mutual Insurance, What Defines Their Ad Spend?
August 2019 Are You A Change Agent Within Your Media Ad Sales Team
July 2019 Moments of Truth vs. Ad Sales KPIs
April 2019 Commissions & Compensation, What Are The Motivators?
March 2019 Your Market Dominance as an Ad Sales Professional
February 2019 Which Ad Stats/Results Tell the Most Important Story
January 2019 Strategic Ad Selling, 10 Percent Back, Then 100 Percent Forward
November 2018 Coaching Skills for Ad Sales Success
October 2018 ROI + Media Case Studies, Sell Ads?
September 2018 Sales Success During Budget Season, Working As Planned?
July 2018 Your Leadership Path & 12 Pitfalls to Avoid?
June 2018 Essential Questions, Which Ones Generate More New Ad Sales?
May 2018 Navigating Adversity: Ad Sales Challenges & Opportunities?
March 2018 Ad Trends & Results, What Are The Stats Showing?
February 2018 Your Referral Engine, Working as Planned?
January 2018 S.W.O.T + S.M.A. = Giant 2018 Ad Sales?
November 2017 What you Measure, Is What Improves?
October 2017 Mediabids Buys 10 Million In Annual Ads, Want Some New Ad Revenue?
September 2017 What Is Your Focus For Budget Selling Season
July 2017 Derailing Ad Sales Performance, Is A Turnaround Possible?
June 2017 An Authoritative Approach Achieves Additional Ads
April 2017 Your Ad Sales Formula, What Keeps You Green & Growing?
March 2017 Myths & Methodologies Affecting Recruiting Results
February 2017 Gain Dish Network Ad Spend?
January 2017 Will 2017 Be Your Best Ad Sales Year?
November 2016 Advertising Sales Leaders, Rate Card Integrity, Who Is Watching?
October 2016 The Best Ad Results Come From Print Readers
September 2016 Ad Sales For 2017, What Is Your Plan?
July 2016 Ad Media Changes: Friend or Foe?
June 2016 Your Leadership Approach, Is It Working?
May 2016 Comparing Organic SEO to Google AdWords
April 2016 What Are 8 Smart Ways To Leverage Association Involvement?
March 2016 Ad Buyer Jargon Plus 3 Tiers?
February 2016 Ad Spends & Trends, 2015 Year In Review
January 2016 Business Development Success, Is Your Engine Working?
November 2015 Why Does Programmatic Advertising Matter?
October 2015 Strategic Planning - Your 2016 Rate Card Increases
September 2015 Budget Busting - Separating Fact From Fiction
July 2015 Ad Sales Leaders Lead, With Passion & Result
June 2015 Smart Surveys=Selling Smart
May 2015 Ad Sales: Looking Forward 10 Years, What Can We Learn From The Last 10 Years?
April 2015 Is Your Ad Selling House In Order?
March 2015 Why Buy An Ad---I Do My Own Social Media?
February 2015 Print Ads, Digital Ads --- Which Way Is The Wind Blowing?
January 2015 Selling To Your Most Challenging Prospects---Smartly!
October 2014 Ad Response Rates---What Are You Measuring?
September 2014 Grow and Groom Your Team, With Smart Career Advancement Paths
July 2014 Powerful Presentations To Drive New Ad Sales
June 2014 Classified Advertising, What's Working? What's Not?
May 2014 Digital Distribution/Circulation---Are You Winning?
April 2014 Vital Questions=More Ad Sales
March 2014 Print Ad Success Stories!
February 2014 Thinking BIG!
January 2014 Staying In The No To Get a Yes
November 2013 12 Winning Ad Sales Strategies!
October 2013 Native Advertising: What Are The Issues
September 2013 Budget Season Ad Objections
July 2013 Working With Ad Agencies & Growing Ad Sales
June 2013 Recruiting, Interviewing & Hiring Advertising Sales SuperStars!
May 2013 ProFlowers Ads---What They Measure?
April 2013 Concise & Correct Compensation = Aggressive Advertising Sales
March 2013 Smart Employee Reviews
February 2013 Training and Coaching for Success
January 2013 Advertising Revenue Forecasts
November 2012 Advertising Sales KPIs
October 2012 Facts Versus Fiction
September 2012 The Future of Print Advertising
June 2012 Selling with Tear-downs
May 2012 Benchmarking Builds Strong Teams
April 2012 Editorial Drives More Advertising?
March 2012 Pre-Meeting Research Sells Ads?
February 2012 Advertising Works...Prove It
January 2012 Knowledge is Power
November 2011 Your Most Difficult Selling Obstacles
October 2011 Three Ways To Increase Advertising Sales Revenue Immediately
September 2011 Increasing Your 2012 Rate Card
July 2011 Dashboard = Success
June 2011 Leveraging Online Tools to Sell Print Ads
May 2011 Smart Compensation Plans
April 2011 Getting Renewals with Grace
March 2011 Publication Thought-Leadership
February 2011 Selling with a Media Comparison
January 2011 Publications Learning From Groupon
November 2010 Strategies for Growing Online Revenue
October 2010 Budget Selling Season
September 2010 Why Buyers Buy, Part Two
July 2010 Print Advertising Results --- What Works And What Doesn't
June 2010 Steps For Buying/Selling A Publication
May 2010 Growing Your Online Revenue
April 2010 Mining Your Sector
March 2010 Leveraging Your Distribution/Circulation Sales Success
February 2010 Why Buyers Buy
January 2010 Growing Publication Revenue And Readership With Social Media
November 2009 My Ad Isn't Working
October 2009 Maximize Your Sales Database
September 2009 Pay For Performance Ad Sales
June 2009 Driving Website Revenue
May 2009 Seven Sales Strategies For Success
April 2009 Lead Sharing = Smart New Revenue
March 2009 Website Design Creates Smart Revenue Growth
February 2009 Your Sales E-newsletter---It Matters!
January 2009 Your Toughest Sales Objections
November 2008 Seven Success Strategies
October 2008 Budgeting in a Stormy Economy
September 2008 Selling Your Top Ten Prospects
August 2008 Pay-For-Performance Ad Sales, Part Two
May 2008 How to Maximize Your Distribution/Circulation Sales Presentations
April 2008 Sales Management Excellence!
March 2008 Your Most Challenging Sales Objections!
February 2008 Forming Alliances with Industry Associations
January 2008 Territory Management...Like a Pro!
December 2007 Building Smart Compensation Plans
October 2007 Pay-For-Performance Ad Sales
September 2007 Finding Non-Traditional Revenue
July 2007 Selling with a Media Comparison
May 2007 How to Merchandise Your Rate Card
April 2007 My Competition is Discounting from Their Rate Card
March 2007 Shifts in the Way Ads Are Being Bought
February 2007 The Buying and Selling of Publishing Companies
January 2007 Website Marketing + Powerful Print Packages!
December 2006 How To Make 2007 ...Your Best Year Ever!
October 2006 How to Crack Your Most Difficult Prospects ...with Ease!
September 2006 How to Sell into Ad Agencies ...and Win!
August 2006 How to Recruit, Interview and Hire Publishing Superstars
June 2006 How to Sell More Ad Pages & Power Negotiating Skills for Publishing Professionals

About Ernest F. Oriente
Ernest F. Oriente, The Coach, is the founder of PowerHour® a professional business coaching/recruiting service and the author of SmartMatch Alliances. He has spent 52,030 hours [since 1986] delivering customized training, by telephone, in leadership, traditional/Internet marketing and sales for leading publishing companies in the real estate and apartment industry, advertising sales teams, free shopper publications and fast growing sales companies worldwide. PowerHour® specializes in global distance learning by telephone, using their state-of-the-art conference call system for interactive and dynamic training/coaching. Twice-monthly PowerHourŽ calls link 10-100 executives/professionals/individuals who are geographically dispersed, in a time efficient and profitable format. PowerHour® is based in Olympic-town, Park City, Utah, at 435-615-8486, by E-mail ernest@powerhour.com or visit their website: www.powerhour.com. To receive a FREE publishing/advertising sales success newsletter, with subscribers throughout North America, send an E-mail to: ernest@powerhour.com. Recent PowerHour® articles have appeared in 6000+ business/trade publications and websites.
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