Teleconference Recordings
Each month, publishing and advertising expert Ernest F. Oriente of PowerHour and Jedd Gould, CEO of MediaBids.com, meet for a free conference call that includes publishing companies and their advertising sales teams.
August 2008:
The August discussion focused on: Pay-For-Performance Ad Sales, Part Two- The online pay-per-click ad model has been enormously successful for companies like Yahoo and Google. Why is it working so well? And what can print publications do to compete?
- What is pay-for-performance? What kind of companies [like LifeLock, DirecTV and Vonage] are looking to advertise using a pay-for-performance approach? What kind of results are ads generating in print publications? How do those results compare to the results generated online, in radio and television?
- Does the pay-for-performance ad model work for you and your publishing company? What are the potential drawbacks to placing per-response ads in your publication? What kinds of ads best fit your publication…to generate the best/maximum results? Can the results generated from per-response ads aid your conventional sales efforts?
› Listen to This Month's Seminar
To listen to this recording, right-click the button above and select "Save Target As" to save locally. Then open the file from the location you saved it. Please note that the downloading times may vary depending upon the type of audio player and/or connection you are using.
To listen to this recording, right-click the button above and select "Save Target As" to save locally. Then open the file from the location you saved it. Please note that the downloading times may vary depending upon the type of audio player and/or connection you are using.
All Teleconference Recordings
About Ernest F. Oriente
Ernest F. Oriente, The Coach, is the founder of PowerHour® a professional business coaching/recruiting service and the author of SmartMatch Alliances. He has spent 52,030 hours [since 1986] delivering customized training, by telephone, in leadership, traditional/Internet marketing and sales for leading publishing companies in the real estate and apartment industry, advertising sales teams, free shopper publications and fast growing sales companies worldwide. PowerHour® specializes in global distance learning by telephone, using their state-of-the-art conference call system for interactive and dynamic training/coaching. Twice-monthly PowerHour® calls link 10-100 executives/professionals/individuals who are geographically dispersed, in a time efficient and profitable format. PowerHour® is based in Olympic-town, Park City, Utah, at 435-615-8486, by E-mail ernest@powerhour.com or visit their website: www.powerhour.com. To receive a FREE publishing/advertising sales success newsletter, with subscribers throughout North America, send an E-mail to: ernest@powerhour.com. Recent PowerHour® articles have appeared in 6000+ business/trade publications and websites.
Ernest F. Oriente, The Coach, is the founder of PowerHour® a professional business coaching/recruiting service and the author of SmartMatch Alliances. He has spent 52,030 hours [since 1986] delivering customized training, by telephone, in leadership, traditional/Internet marketing and sales for leading publishing companies in the real estate and apartment industry, advertising sales teams, free shopper publications and fast growing sales companies worldwide. PowerHour® specializes in global distance learning by telephone, using their state-of-the-art conference call system for interactive and dynamic training/coaching. Twice-monthly PowerHour® calls link 10-100 executives/professionals/individuals who are geographically dispersed, in a time efficient and profitable format. PowerHour® is based in Olympic-town, Park City, Utah, at 435-615-8486, by E-mail ernest@powerhour.com or visit their website: www.powerhour.com. To receive a FREE publishing/advertising sales success newsletter, with subscribers throughout North America, send an E-mail to: ernest@powerhour.com. Recent PowerHour® articles have appeared in 6000+ business/trade publications and websites.
To participate in future free, live teleseminars and to sell ad space in your print pages, register at MediaBids.
Register Now
Already registered as a MediaBids user?
Log In
Want to find out more about MediaBids or find out when the next teleseminar will be? E-mail us at info@mediabids.com or call us at 1-866-236-2259
Register Now
Already registered as a MediaBids user?
Log In
Want to find out more about MediaBids or find out when the next teleseminar will be? E-mail us at info@mediabids.com or call us at 1-866-236-2259