What will an advertiser see about my publication in the MediaBids Media Kit?

Top Questions:

Your Media Kit

1. Why should I complete the Media Kit?
2. What will my publication's Media Kit consist of on MediaBids?
3. How do I find my publication's Media Kit?
4. Will other publications see my Media Kit?

Completing Your Media Kit

5. I just entered my Media Kit for the first time, why is some of the information already completed?
6. How do I get to the various sections of the Media Kit?
7. Do I have to complete the Media Kit?
8. How will I know if someone from my company changes the media kit information?
9. Will MediaBids send me reminders to update my Media Kit?
10. Can I update my Media Kit?
11. Will the advertiser know whether the information is current?

How Advertisers Find Your Publication

12. My publication is registered and my Media Kit is complete. How will advertisers find my publication?
13. Once they've found my publication, what information is available?
14. What will an advertiser see if I haven't completed my Media Kit?
15. Once they've found my publication, how will the advertiser use the information to purchase an ad?

Answers:

Your Media Kit

1. Why should I complete the Media Kit?
   MediaBids' advertisers are not just local advertisers; they're from all over the nation. They'll want to know why they should consider your publication for their ad. Or they may want to compare media kits from many different publications. If your competitor's Media Kit is complete and yours is not, you're at a disadvantage.
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2. What will my publication's Media Kit consist of on MediaBids?
   The Media Kit will give advertisers a good snapshot of what your publication offers. It will include such information such as circulation figures, production information and other pertinent details.
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3. How do I find my publication's Media Kit?
   You can use the Manage Media Kit link on your home page or you can find it in My Account.
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4. Will other publications see my Media Kit?
   Anyone using the site can view the Media Kits.
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Completing Your Media Kit

5. I just entered my Media Kit for the first time, why is some of the information already completed?
   Some of the information in the General Info section was derived from your publication's registration. Make sure you click through the Media Kit because there are other sections you will need to complete.
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6. How do I get to the various sections of the Media Kit?
   Just click on the tabs on the top of each page.
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7. Do I have to complete the Media Kit?
   You don't have to fill out the entire Media Kit, but an advertiser could be deterred from buying an ad if the proper information is unavailable. However, if the information is not pertinent to your publication, you may not be able to complete the entire Media Kit.
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8. How will I know if someone from my company changes the media kit information?
   Your publication will be informed by e-mail every time the information in your Media Kit is changed.
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9. Will MediaBids send me reminders to update my Media Kit?
   MediaBids will send out periodic e-mails to remind publications to update their Media Kits.
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10. Can I update my Media Kit?
    You can update it at any time. Just make sure you save your changes before you exit.
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11. Will the advertiser know whether the information is current?
    The date the Media Kit was last updated is at the bottom of every page.
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How Advertisers Find Your Publication

12. My publication is registered and my Media Kit is complete. How will advertisers find my publication?
    Advertisers can find your publications through the search process. If they're looking for a publication in your area, your publication will appear; it will also appear if they're looking for a publication that matches your niche and format.
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13. Once they've found my publication, what information is available?
    An advertiser may view your Media Kit, as well as view any offers that your publication has available for sale.
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14. What will an advertiser see if I haven't completed my Media Kit?
    The advertiser will see the information you provided when you registered your publication. If you've completed any of the Media Kit, that portion will be visible as well.
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15. Once they've found my publication, how will the advertiser use the information to purchase an ad?
    Advertisers can use the information to buy an ad in two ways: they can view any offers your publication has available when they view your information after a search, and they can add your publication to their 'My Favorite Publications' list. This means that you will be invited to bid when this advertiser initiates an auction. If your publication receives an e-mail inviting it to an Advertiser Auction then an advertiser placed your publication on his or her list.
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