The Internet

1. How can I streamline the sales process?
   Usually, the best way to streamline any process is to eliminate middlemen and to have as few people as possible involved. The Internet offers a boundless opportunity for publications to simplify and improve the sales process. Publications will want to begin their Internet experience with MediaBids, the easiest way to use the Internet for ad sales.
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2. How can I minimize the time the sales staff spends on the road?
   Begin using the Internet for sales transactions. Let your customers know that your publication can be found on MediaBids and they're welcome to buy an ad directly there. Use MediaBids to search for advertisers? auctions, and to create offers for space in your publication.
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3. What's the advantage of conducting ad sales on the internet?
   The Internet offers speed and efficiency. Your publication can interact with advertisers through the Internet with business conducted in real time. With MediaBids, you can find new advertisers, sell excess space in your publication, and create standing offers so advertisers can purchase ads any time, day or night. You can then easily communicate with advertisers regarding production and design. You can also send advertisers artwork that your publication has designed, and receive an email with corrections.
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4. What's the best way to begin using the internet for ad sales?
   Make sure the appropriate contact information for your advertising department is available on your web site. Every web site should have a page devoted to advertising, whether it's posting your rate card or just providing an e-mail address where someone can inquire about advertising.
   
   To find prospects outside your immediate territory or industry, this site, MediaBids.com, can be one of your best "sales professionals." You can offer a link on your publication's website directly to a page displaying the offers you have available on MediaBids. It's one of the easiest, fastest ways to sell advertising.
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5. How can I encourage more advertisers to send their ad copy and advertisements to my publication via e-mail?
   Publicize your e-mail address in ALL correspondence with prospects. And tell them about your capabilities to design their ads and deliver proofs online.
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